Aldi Christmas advert backlash as customers blast ‘rude’ Kevin the Carrot moment



Christmas adverts have become household favourites to look out for each year.

Adam Zavalis, Marketing Director at Aldi UK, said: “Christmas celebrates the joy of being with loved ones and this year more than ever we all need a bit of light entertainment as we celebrate the season together.

“And it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and this year’s Yuletide performance is sure to get the nation shouting ‘KEVIN!’ as we welcome him back for the seventh year.”

In Aldi’s 2021 advert, Kevin was nowhere to be seen leaving fans fearing the supermarket had made way for a new character.

However, Kevin did in fact feature in the Charles Dickens-inspired advert alongside the new character.