The Apprentice's Bradley Johnson fired on the spot by Lord Sugar in brutal twist



The Apprentice axed another business hopeful on Thursday even, as Lord Alan Sugar ’s dreaded index finger rose once again in the BBC One boardroom.

The latest candidate to be fired was Bradley Johnson, following a tense week nine episode which saw the groups descend on a mission to produce a men's skincare brand for John Lewis.

The teams were tasked with preparing and designing the skincare brand, pitching and launching the brand, and the team that secured the most orders were in a chance with winning, while the team that lost would lose one of their members.

Project manager Bradley was keen to call his brand 'Venom', and was eager to have bright green and yellow gel sealed in the skincare parcel.

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Bradley Johnson was fired on the spot ( BBC)

Bradley's team were also dead set against the colour scheme he chose for the skincare product - which was a neon green.

"This is my third time as project manager for me. This is it for me. I'm going to absolutely smash it," Bradley gushed after bagging the role.

Whereas Simba's team went for a more generic product, with a white substance, and a 'basic' scent.

Bradley and Avi were given the chop ( BBC / Fremantlemedia Limited)

Yet in the boardroom, one candidate had to face the chop and it was Bradley after Lord Alan Sugar fired him on the spot - insisting that he never wanted to see Bradley's face in the boardroom again, dubbing him a 'disgrace'.

Lord Alan Sugar didn't stop there however, as he went on to fire yet another member of the team, which he called 'pathetic'.

"It looks like a brussel sprout on top of a turd," Lord Alan fumed before placing the blame on another team member.

Avi's time on the BBC One show was cut short ( BBC/Fremantle Media/Ray Burmiston)
Bradley was forced to leave the show ( BBC/Fremantle Media/Ray Burmiston)

The choice was between Rochelle, Marnie, and Avi. 

In the end, Lord Alan decided to cut Avi's time short on the BBC One show.

The Apprentice airs Thursdays on BBC One and BBC iPlayer

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