Holly Willoughby 'needs to leave' This Morning as she's 'damaged goods' says ex-ITV boss

The ex-ITV boss believes Holly Willoughby will have to leave This Morning because she is "damaged goods".

Ian McCulloch, a former commercial director of ITV, claimed despite Holly "clinging on", and This Morning needs to make a "clean break".

In a discussion with Andrew Pierce and Dawn Neesom on Wednesday's GB News, he shared: "I do absolutely agree that none of the on-screen talent, well, those two, they cannot be associated with the show. She's damaged goods.

“They need a fresh start. I’m not sure that the talent that they've got, sort of running through at the minute is the right talent.

"But I think the show is a good show, but you certainly can't have those two.

READ MORE: Eamonn Holmes' most explosive Schofield claims - from ITV cover-up to feuds

"I think they need to make a clean [break] and just move the show on.”

Ian explained even if Holly and Phillip are no longer there, advertisers will still "buy [into] the programme".

He continued: “I suspect ratings are probably going up as people want to watch the unfolding car crash.

"But as you know, it reaches people. It's a great show. They just let it go off the rails.”


He added: “This is about governance. It's about creative governance, refreshing shows, and not creating monsters that you then can't control and we've seen it in so many shows.

“It's happened again, the creative control isn't there. They haven't refreshed the show. We've got it in peak time with ITV, where you can see some shows are starting to look tired and they need resting.

“I think from the public's point of view, this almost looks like an episode of Love Island. You put a bunch of egomaniacs together and see what's going to explode, and over time this has exploded.”

On Saturday, Holly took to her Instagram stories telling her followers she was "hurt" by Phillip Schofield's "lie".

She said: "It's taken time to process yesterday's news. When reports of this relationship first surfaced, I asked Phil directly if this was true and was told it was not.

An ITV spokesperson also released a statement claiming bosses knew nothing about Phillip's affair with a younger male colleague.

They said: “Further to our statement last night, ITV can confirm that when rumours of a relationship between Phillip Schofield and an employee of ITV first began to circulate in early 2020 ITV investigated.

“Both parties were questioned and both categorically and repeatedly denied the rumours as did Phillip’s then agency YMU.

“In addition, ITV spoke to a number of people who worked on This Morning and were not provided with and did not find, any evidence of a relationship beyond hearsay and rumour.

“Phillip’s statement yesterday reveals that he lied to people at ITV, from senior management to fellow presenters, to YMU, to the media and to others over this relationship.”

This Morning airs weekdays at 10am on ITV and GB News airs from 6am.

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