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The popular influencer Tanner Martin has died at the age of 30.
In a surprising move, it was Tanner himself who delivered the news in a heartbreaking pre-recorded video posted Wednesday to Instagram by his wife Shay Wright.
Tanner bid his fans a final farewell just 41 days after he and his wife welcomed their first child, a daughter.
The couple had documented his difficult journey on social media after he was diagnosed with colorectal cancer five years earlier.
Tanner was as smiley and disarming as ever as he addressed the camera directly from what appeared to be his hospice room.
'Hey, it's me, Tanner. If you are watching this, I am dead,' he began, before easing some of the tension with a laugh at his own gallows humor.
'I had a heck of a life. I decided to make this video announcing my death because I saw someone did that, like, a year or so ago, and I think it's a good opportunity to get all your thoughts out,' he explained.
Despite his bubbly demeanor, his voice was clearly weak and raspy as he spoke about how his wife Shay would cope with his death just weeks after becoming a new mother.
'But you guys, life was awesome. I really enjoyed it while I was here,' Tanner continued.
'Hopefully, I believe there's something after this. I'm excited to meet those people, and hopefully we're hanging out now and making fun of all you nerds,' he said, before noting family members whose deaths preceded his own.
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