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Big Brother viewers were left furious as three influencers were announced in the show's lineup on Sunday.
The civilian series returned for its third year on ITV2 this weekend, but this year the show came packed with more 'notable' names.
Three of the contestants have already gained a huge following on social media and the most known among them is TikTok influencer, Elsa-Rae, 21.
The social media personality, 21, who was born in Essex, shot to public fame during her controversial three-year romance with internet personality Ed Matthews.
When Elsa was involved with Ed, she appeared alongside him on social media on and now has over 300,000 followers of her own accounts.
Emily Hewertson is also a prominent figure on social media as a leading political influencer as he has amassed over 160,000 fans on X.
She is also a regular political contributor on TV as she appeared on news outlets such as GB News and Talk.
And another social media star is Zelah Glasson, 25, who has accumulated 85,000 followers as a transgender influencer on TikTok.
He has shared his journey with his thousands of followers as he provides regular insights into his lifestyle and fitness hobbies.
But the decision to include popular names has not been welcomes by show's viewers as they believed that no one should have an online following prior to going on the show.
After the live launch, one viewer penned: 'So Elsa and Emily both have big social media followings… it's a bit like a cbbuk hybrid going on here.'
'Elsa has like 300k followers on tik tok. Is big brother going to ever get the memo that we want normal folk? That Emily has also got loads of followers on here as well.'
'Big Brother were doing a little tooooo well with the casting this series i knew they'd eventually ruin it and they did by casting an influencer.'
'Omfg… Elsa????? She's a well known influencer why's she on the normal version.'
And while Emily may be popular online, she did not seem to win the hearts of the show's fans on her arrival.
Fans have branded new housemate Emily 'the villain of the series,' after she openly flaunted her Conservative status.
After stepping out of the show's classic black four by four, she was greeted with disappointment from the crowd after her opening VT didn't please the crowds.
The political influencer has already amassed a huge following online and has she spoken publicly about her career and personal life, including in her VT.
Emily said in her introduction video: 'I work for a political events company in Westminster and I joined the Conservative Party when I was 16.
'I've been for Christmas drinks at Boris Johnson's house. He's just like a big teddy bear to be honest.
'I'm always losing my passport and I went through three sets of keys in six months. I'm probably more single than I've ever been.
'I am absolutely gagging for a husband.'
But it seemed that the Big Brother audience was already not a fan as she stepped out the car to a sea of boos.
The internet personality, who boasts over 160,000 followers on X, was caught in a social media storm ahead of entering the house when she was falsely accused for throwing a milkshake at Reform leader, Nigel Farage.
Emily was mistakenly believed to be the girl who threw the drink at the politician back in 2024 before it was confirmed to be Victoria Thomas-Bowe.
Big Brother continues on Monday at 9pm on ITV2 and ITVX.
BIG BROTHER 2025: MEET THE HOUSEMATES
GANI
AGE: 39
FROM: Altrincham, originally Essex
OCCUPATION: Pizza restaurant manager
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? Sometimes if I find something annoying, I will speak my mind - but in the nicest possible way.
JENNY
AGE: 20
FROM: Derry
OCCUPATION: Make-up Artist
WHAT DO YOU BRING TO THE HOUSE? I think I will bring a lot of craic to the house. I think I will try my best to make everybody laugh and just be positive.
TEJA
AGE: 18
FROM: Bristol
OCCUPATION: Cleaner
WHAT WOULD YOU DO WITH THE MONEY IF YOU WON? I would definitely put a deposit down on a house. In Bristol, or maybe Newport because Bristol is super expensive
SAM
AGE: 27
FROM: Bradford
OCCUPATION: Zumba Instructor
DO YOU HAVE A STRATEGY TO WIN? If I had a strategy, I would forget it halfway through, so I'm not going to give myself that task. I'm just going to be me and hope for the best.
CAMERON
AGE: 22
FROM: Farmer
OCCUPATION: Taunton
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? I don't really know. I suppose I’ll have to find out.
ELSA
AGE: 21
FROM: ESSEX
OCCUPATION: Content Creator
WHAT DO YOU THINK YOU’LL BRING TO THE HOUSE? Sunshine and laughter.
EMILY
AGE: 25
FROM: Northampton
OCCUPATION: Political Events Manager
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? I think I'm most likely to be nominated for talking too much or being too loud, because I just let the impulsive thoughts out.
MARCUS
AGE: 22
FROM: Manchester
OCCUPATION: Mechanical Engineer
WHY DID YOU APPLY TO BE ON THIS NEW SERIES OF BIG BROTHER? I just thought why not - this is something that not many people get the opportunity to do, and to say that I've done it is so surreal – those are the sort of things I love to do.
NANCY
AGE: 22
FROM: Glasgow
OCCUPATION: Graduate
DO YOU HAVE A STRATEGY TO WIN? I feel like I should have a strategy, maybe people do, but I don't. I'm just going to be myself and see how it goes
CAROLINE
AGE: 56
FROM: Canvey Island
OCCUPATION: PR
WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? Being ratty. Because I can't stand people that snore, chew or make any noise. So, I'll probably be a bit ratt
TATE
AGE: 27
FROM: Falkirk
OCCUPATION: Business Owner
WHAT DO YOU THINK YOU'LL BRING TO THE HOUSE? Being part of the ‘buff butler’ stuff, you naturally fall into the role of an entertainer, getting folks chatting and mingling and maybe playing a couple daft games.
ZELAH
AGE: 25
FROM: South London
OCCUPATION: Personal Trainer
WHY DID YOU APPLY TO BE ON THIS NEW SERIES OF BIG BROTHER? Being trans, I think that a lot of the media narrative at the moment is taken out of our hands, and it will be nice to re-centre that and retake control.