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The time-honoured method of holding your phone to your ear when taking a call is dying out, a new study has revealed.
Almost half of Gen Z Brits never use a phone that way, with more than a third choosing to either shout into their mobile while listening on loudspeaker, or to walk-and-talk using earbuds.
The growing trends in voice calling - dubbed the Proudhailers and the Walkie-Squawkies - are revealed in new research from Talkmobile.
Talkmobile – the winner of nine customer care awards in the last two years – is on a constant mission to better understand how Brits are using their mobile phones.
Gen Z are the least likely to use the traditional method of speaking into the microphone while holding an ear to the receiver, as first intended by inventor Alexander Graham Bell in 1876.
Talkmobile asked more than 2,000 UK adults how they hold their phone, and the younger the caller, the less likely they are to hold their phone as first envisioned.
Around half (55 per cent) of 18 to 28-year-olds use the classic call style. The same for two-thirds (63 per cent) of Millennials, three-quarters (73 per cent) of Gen X and the majority (85 per cent) of Boomers.
Gen Z are the most likely to hold a phone in their palm while speaking into the microphone - the Proudhailer style popularised by contestants on hit BBC show The Apprentice with Lord Sugar.
Nearly two in 10 (18 per cent) Gen Z say this is their main style of phone call, compared to 14 per cent of Millennials – aged 29 to 43 and just 9 per cent of Gen X – aged 44 to 59.
Britain's post-war Baby Boomer generation – aged 60 to 78 – buck the trend, with around one in 10 preferring the Proudhailer style of communication.
The Walkie-Squawkie method of using headphones for a hands-free conversation is also more popular with younger generations – 17 per cent of Gen Z compared to just 2 per cent of Boomers.
Facetime as a main method of call is used by one in 10 Gen Z, decreasing steadily with age to just a handful of Boomers.
The research is part of Talkmobile's mission to give its customers a straightforward mobile service with great prices and great coverage.
On top of its nine customer care awards, Talkmobile, which offers among the best SIM-only deals in the UK, has an industry-leading customer-rated Trustpilot score of 4.7.
Talkmobile spokesperson Stuart Wilson said: 'The way we make a phone call is changing with every generation – who knows how we'll be speaking to our loved ones in 50 years?
'In a world of chatbots and instant messaging, our research shows that conversation is still at the heart of communication – however you choose to hold your phone.
'At Talkmobile, we're committed to supporting our customers while providing straightforward mobile service with great prices and great coverage, no matter how you use it.'