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Insiders reveal the ‘vengeful’ secret behind Kanye West’s ‘fetish’
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She’s been long thought of as Kanye West’s latest muse, but earlier this year, we revealed how Bianca Censori had delivered her husband an ultimatum, and in no uncertain words had told him to help make her a star – or she’s out.
Now, just three months on, Bianca, 30, has unveiled a new website which, currently very sparse, simply contains links to a mailing list and the release date of December 11th.
Reports have been swirling that Bianca – who first met Kanye when she worked for his Yeezy brand – is set to launch her own fashion line.
But if her newly edited social media pages, which contain nothing but snaps of her wearing racy underwear, are anything to go by, it appears as if Bianca is set to step her stilettos firmly on the manicured toes of her ‘rival’, Kim Kardashian, who runs her own successful lingerie brand, SKIMS.
Now a source tells us that this bold bid to out-do Kim at her own game is just one of several ventures that Bianca and Kanye have in store that’s causing fresh tension between the trio and threatening to turn into all-out war.
And we’re told that Kim, 44, is furious over her toxic exes’ bid to ‘piggyback’ the success she’s worked so hard for.
‘Kim is absolutely livid. It’s obvious to her that Kanye is behind this and is doing it to get a rise out of her, and make a ton of money doing it,’ the insider says.
‘He and Bianca can piggyback off all her hard work on this and no doubt they will take every chance they can to mimic her and steal her ideas.
‘She’s worked so hard to make SKIMS the huge success that it is, and now Bianca is rolling out a carbon copy of it, backed by all of Kanye’s money, it’s infuriating.’
Now, as Kim waits for the official launch, the source reveals that the lingerie entrepreneur is feeling helpless over how to stop what she perceives as a brazen attempt to sabotage her own brand.
They tell us, ‘There’s not much she can do to stop Bianca and Kanye from doing this, any attention she gives this will be a net-positive for them because it will only draw more attention to their brand.
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'Kim is living in fear about what Kanye is actually going to do. He’s been taunting her about this for ages so she’s known this was in the works but she has nothing concrete to go on. But, from what he’s said, this is going to be a full-on attack on her market share, that’s what she’s got to prepare for. Kanye’s going after every brand that Kim has.’
Kanye’s new bid is just the latest development in what has proved to be an on-going nightmare for Kim following their 2022 divorce.
And while the mum-of-four – who shares North, 11, Saint, nine, Chicago, seven, and Psalm, six, with Kanye, 48 – has been putting on a brave face as she navigates co-raising her children with her ex amidst his mental health struggles, a source recently told us that Kim is still ‘traumatised’ by the experiences she went through in their six-year marriage.
Fans were also offered a glimpse inside their tumultuous seven-year marriage when Kanye’s documentary, In Whose Name?, was released last month.
There is no doubt that the no-holds-barred documentary is uncomfortable to watch, but what appears to have shocked fans most is Kanye’s very evident verbal abuse of both his family, colleagues, and Kim, with fans even questioning, ‘Why would you release this?’
In one upsetting scene, viewers see the rapper screaming at his cousin for disagreeing with his extreme right-wing views, while Kim is filmed sobbing and pleading with him to stop.
And after Kim admitted on a recent episode of KUWTK that she has been living in ‘fight or flight mode’, the source says this latest hurdle is just another sign that she can’t escape Kanye.
‘She really doesn’t have the time to be dealing with all of this right now, but she has no choice because Kanye just refuses to let her have any peace,’ the insider says.
‘He’s always coming after her one way or another and she says it feels like she lives in constant defence mode, it's exhausting. All she wants to do is get on with her life, but the guy just won’t let her go.’
We recently reported how lingerie and beauty entrepreneur Kim – who has an estimated net worth of $1.7 billion dollars – has become increasingly ‘creeped out’ by Bianca ‘stealing her look’, and a source told us that her ‘Kim 2.0’ vibe is entirely intentional as the former budding architect now hungers after Kim's level of success and fame.
They revealed, ‘Kanye obviously did a whole lot for Kim’s image and reputation when they were together. He helped her transform from just another reality star to a Vogue cover girl, so Bianca had every reason to believe he could do the same for her.’
But the lines are undoubtedly blurred after months of ‘humiliating’ public appearances – including the February Grammys stunt which saw Kanye all-but force Bianca to bare her naked body in a sheer dress.
©Getty Images: FilmMagic
Debates continue to swirl over whether Bianca actually has any autonomy over both her body and her brand, and now we’re told that Kanye’s ‘fetish’ for a ‘Kim 2.0’ is part of a larger power play for revenge on his ex-wife.
‘Everyone can see that Kanye has been moulding Bianca into this carbon copy of Kim,’ the insider says.
‘Part of that is certainly down to his own fetish but a lot of people suspect that it’s also been a part of this long-range plan to grab back some of the spotlight from Kim.
‘Kanye legitimately feels that he made Kim what she is. He always says that he took Kim from the D-list to the A-list and it’s not exactly a lie. He absolutely legitimised her and he’s convinced he can do the same thing with Bianca and ultimately use her to knock Kim off her perch.’
However, Kanye’s abhorrent social media posts, which have championed Hitler and promoted domestic violence, have severely affected both his lucrative sponsorships and music career, with reports suggesting that he is struggling to be booked anywhere globally.
Meanwhile, Kim continues to be one of the most famous women and successful women on the planet, and the source says Kanye is unlikely to be able to unravel her reputation any time soon.
‘Whether he’ll actually be able to pull that off is unlikely,’ they tell us.
‘At this point Kim has overtaken him. She’s the one with all the clout now so odds are he won’t make a huge dent in her brand.’
They add, ‘But that hasn’t stopped her from stressing. She’s been having emergency meetings with her team to stay ahead of this and minimise the damage.
‘She’d love to beat Kanye at this game and turn Bianca’s brand into positive publicity for SKIMS, but that’s not something that can be guaranteed. She has to stay ready for whatever move Kanye makes next.’